Sculptor – Software Product Branding

OBJECTIVE

Sculptor is a creative sculpting and editing tool for 3D relief carving patterns for CNC machines.

The client wanted a dynamic brand system that would convey the software’s powerful capabilities and be appealing to the tech maker market. The mark also needed to used as a distinctive software icon. We developed several concepts for the client and ultimately arrived at a stylized S cutting though a dimensional circle like a river snaking through a canyon. From there, we developed an entire brand system to meet their needs, including a set of icons for their software user interface.