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Tag: college

How Coach Prime Turned Colorado into College Football’s Biggest Marketing Success Story

How Coach Prime Turned Colorado into College Football’s Biggest Marketing Success Story Coach Prime's Colorado football stadium

There’s a new star in college football, and so far he hasn’t played a snap this season. Deion Sanders, the NFL legend now known as “Coach Prime,” has turned a once-minor NCAA brand into the hottest ticket of the fall. It’s hard to recall a bigger transformation than has occurred at the University of Colorado, […]