The value of your brand is only as good as your potential customers’ perception of your brand. With every interaction, click, and share, your brand is being evaluated and compared to your competitors, and this perception can heavily influence the success of your business. Perception matters! But how exactly is a brand perception formed, and […]
Tag: brand
How Coach Prime Turned Colorado into College Football’s Biggest Marketing Success Story
There’s a new star in college football, and so far he hasn’t played a snap this season. Deion Sanders, the NFL legend now known as “Coach Prime,” has turned a once-minor NCAA brand into the hottest ticket of the fall. It’s hard to recall a bigger transformation than has occurred at the University of Colorado, […]