Objective
Wizard of Vibes, a startup cannabis-industry e-tailer, approached Elevantics intending to create a strong brand identity and a user-friendly e-commerce website for their THCa products. Our objective was to develop a comprehensive digital presence that would set Wizard of Vibes apart in the competitive, nationwide market while ensuring a seamless shopping experience for its customers.
ABOUT THE CLIENT
Wizard of Vibes is a new entrant in the rapidly growing cannabis e-commerce space, specializing in THCa products. As a startup, they needed a seasoned marketing agency who could help them navigate the complexities of building an online presence in a highly regulated industry while creating a memorable brand that resonates with their target audience. As for Elevantics, our team was thrilled to take on such a fresh and unique challenge.
Creative strategy
Elevantics’ creative marketing strategy had to accomplish two goals: creating the Wizard of Vibes brand, and developing a fun, functional e-commerce website capable of selling closely regulated products. In order to make the site work, the Elevantics team had to find and vet payment processors who specialized in working with the cannabis industry.
First things first, we began by developing a vibrant and engaging brand identity that captured the essence of Wizard of Vibes’ products and mission. The team drew inspiration from psychedelic art and fantasy literature to create a unique visual likeness that draws the eye of the company’s target audience.
BRAND IDENTITY
Elevantics created a comprehensive brand package for Wizard of Vibes that captured the essence of their products and mission. The team developed a distinctive logo featuring a stylized wizard character puffing a bubble pipe—a fun way around potential censorship. Wizard of Vibes liked it so much that they put variations of the character on every bag! We selected a color palette crafted to combine earthy tones with vibrant accents, reflecting the natural and energizing qualities of THCa products. Custom typography was designed to balance readability with a touch of whimsy, enhancing the brand’s approachable yet magical persona.
E-COMMERCE WEBSITE
The Elevantics team designed and developed a user-friendly, mobile-responsive e-commerce website showcasing Wizard of Vibes’ products for sale. The clean, modern design aligned seamlessly with the brand identity, creating a cohesive online presence. Easy-to-navigate product categories and search functionality were implemented to enhance the user experience. Detailed product pages featuring high-quality images and descriptions were created to provide customers with all the information they need to make informed purchasing decisions. A streamlined checkout process was developed to minimize cart abandonment and maximize conversions. To ensure compliance with regulations, an age verification system was integrated into the website.
PAYMENT PROCESSING INTEGRATION
Elevantics worked closely with Kaja, Wizard of Vibes’ chosen payment processor, to ensure a smooth and secure transaction experience for customers. This collaboration involved installing and configuring necessary plugins for the e-commerce platform. The team conducted rigorous testing of the payment system to identify and resolve potential issues, ensuring a seamless checkout experience. Throughout the process, Elevantics provided ongoing support, troubleshooting order errors and optimizing the checkout flow to maximize conversion rates.
We’re very proud of our Wizard of Vibes e-commerce project. We think it demonstrates Elevantics’ ability to deliver comprehensive digital solutions for clients in challenging industries. By combining creative branding, technical expertise, and a deep understanding of e-commerce best practices, Elevantics created a robust online presence that positioned Wizard of Vibes for success in the competitive cannabis market.
Does your organization need an e-commerce website or brand identity? Do you have unique challenges that require clever thinking and determination to conquer? Contact us at Elevantics today. We’re standing by to provide branding and marketing solutions you’ll be proud to share.
