Why Branding?

It’s not unusual for small privately owned businesses to have a crudely designed DIY logo and marketing material. For some it may be all they ever need, but for those looking to grow or those facing stiff competition a lack of a professional image can be a major negative. Brand image is one of the most critical parts of a company. A brand isn’t just a logo or a slogan, it is the entire outward face of an organization’s products and services. It should reinforce the strengths and embody the company’s business objectives. It sends a message that this company is serious, professional, and reliable. It’s the same concept of dressing for success. If you want the big jobs, you show up looking the part.

When we design a logo, we also create an entire brand system that establishes official company colors, fonts, icons and guidelines on how to use them. These styleguides establish a consistency that governs everything. The website, social media, brochures, product packaging, signage, or anything else company related follows these rules for a professional presentation.