Graphic Design Case Study: HLSR Swine Auction "Swine on Safari" 2025

Objective

The Swine Auction Committee of the Houston Livestock Show and Rodeo (HLSR) is our longtime client. We love working with the committee to create amazing themes for its signature events surrounding the Rodeo! The committee approached Elevantics in 2025 with a new theme for their annual soirees: “Swine on Safari.” The objective was to create a cohesive and engaging graphic design package that would bring the theme to life and elevate the overall event experience for participants and attendees.

ABOUT THE CLIENT

The Houston Livestock Show and Rodeo is an annual event in Houston, Texas that runs for about three weeks in March with an attendance of over two million attending to experience rodeo action, major musical acts, and an enormous carnival midway. 

We’ve been working with the HLSR Swine Auction Committee for the seven years to brand their events leading up to and including their auction, which raises scholarship funds for the 4H students who have submitted the pigs they’ve raised.

Creative strategy

Elevantics’ creative strategy revolved around developing a vibrant and playful visual language that seamlessly integrated swine characters with iconic African safari elements. The team drew inspiration from the colors, patterns, and textures associated with African landscapes and wildlife, and incorporated these elements into custom illustrations, layouts, and designs.

The 2025 HLSR Swine Auction “Swine on Safari” project showcases Elevantics’ ability to deliver exceptional graphic design solutions that capture the essence of a unique theme. By combining creativity, technical skill, and a deep understanding of the client’s vision, Elevantics created a captivating visual experience that contributed to the success of the event. This case study demonstrates the power of effective graphic design in elevating brand experiences and engaging audiences.

Gala Event

The HLSR Swine Auction is a highly anticipated event that brings together buyers, sellers, and volunteers from across the Greater Houston Area. Every year, the auction is accompanied by a gala event to encourage mingling and networking. The 2025 gala, with its “Swine on Safari” theme, aimed to create a memorable and immersive experience that celebrated the spirit of adventure and the romance of classic Hollywood imagery.

Auction Breakfast

As part of the 2025 HLSR Swine Auction, Elevantics was also tasked with designing the visual elements for the Auction Breakfast. This included creating custom menus, place cards, and table signage that incorporated the “Swine on Safari” theme. The designs featured charming swine characters dressed in safari gear, inspired by classic 20th Century Hollywood film posters and paperback covers. The resulting designs added a delightful and cohesive touch to the breakfast event, setting the tone for the exciting auction day ahead.