SEO Case Study
We transformed a company’s online reach with the power of search engine optimization.
SEO Case Study
We transformed a company’s online reach with the power of search engine optimization.
Elevantics planned and implemented a search engine optimization strategy for an international freight-cargo technology company’s website to boost its Google search ranking, drive new web traffic, and generate more leads.
THE PROBLEM
Cargo Spectre is a leading innovator in the international freight-dimensioning industry. The company builds automated systems that scan three-dimensional cargo and instantly calculate its precise measurements as well as weighing and photographing it. This technology vastly improves the speed and accuracy of warehouse throughput for logistics companies around the world. However, Cargo Spectre faces stiff competition for business in this industry. As a relative newcomer, Cargo Spectre contacted Elevantics about strategies to boost its online presence and increase its digital sales leads.
GOALS
- Achieve first-page Google ranking
- Increase website traffic
- Provide reliable dimension documentation
- Increase shipping efficiency
INDUSTRY:
Cargo-freight logistics technology
LOCATION:
United States
PRODUCT:
Automated freight dimensioners
THE SOLUTION
After a thorough review of Cargo Spectre’s website and search rankings, our team recommended a full, customized SEO package. Our first finding was that Cargo Spectre’s existing website was unfortunately not suited to an SEO campaign. The site’s custom design made it impossible to add a blog, a key source of fresh content to attract search engine web crawlers.
So, we started from the ground up, building a new, SEO-optimized website for Cargo Spectre that included a blog for fresh content uploads. We instituted a backlink-sharing protocol that helped to propel the company up the search rankings and revitalized Cargo Spectre’s social media profiles with fresh, keyword-rich content and links. Elevantics also published press releases on Cargo Spectre’s behalf and created a Google Ads campaign.
“Elevantics was instrumental in helping Cargo Spectre reach the next level with our business. They put us on Google’s radar and gave us an online presence that matches our technical expertise.”
– Jason Joachim, CEO, Cargo Spectre
PROJECT GOALS AND OBJECTIVES
The primary goal for Cargo Spectre’s SEO project was to get the business ranked on the first page of Google search results for critical search terms such as “automated dimensioner” and “automated dimensioning.” More generally, Elevantics’ goal with the campaign was to increase digital brand awareness of Cargo Spectre and its offerings and generate more sales leads online. These objectives would give Cargo Spectre the marketing punch it needed to compete with more established players in its industry.
MEASURE OF SUCCESS
Thanks to Elevantics’ expert SEO campaign, Cargo Spectre achieved first-page ranking for its targeted Google search terms. As a consequence, Cargo Spectre began bringing in new sales leads almost immediately, set new sales records domestically, and expanded into international sales. Today, Cargo Spectre is an industry leader in a highly competitive global marketplace for logistics technology.
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