Client Overview
Nectar Republic is a boutique candle and fragrance company known for its artisan, hand-poured products crafted with eco-friendly materials. As a brand rooted in small-batch quality and sustainability, Nectar Republic was looking to expand its online presence and boost e-commerce sales with a focused digital advertising campaign.
Challenge
Despite strong brand identity and loyal customers, Nectar Republic wanted to:
- Increase online sales during the summer months (traditionally a slower season for candles and fragrances),
- Improve return on ad spend (ROAS) compared to prior in-house efforts, and
- Reach new audiences while staying true to their artisan, eco-conscious brand voice.
Our Approach
Elevantics designed and executed a three-month advertising campaign spanning May through August 2023. Our strategy included:
- Audience Targeting: Leveraging interest-based targeting and custom lookalike audiences to reach new fragrance lovers and gift buyers
- Creative Development: Crafting visually rich ad assets highlighting Nectar Republic’s craftsmanship, eco-friendly values, and summer-friendly fragrance lines
- Platform Management: Running paid campaigns across Meta (Facebook/Instagram) and Google to maximize exposure at different points of the customer journey
Campaign Optimization: Weekly performance monitoring and creative refreshes to maintain engagement and minimize wasted spend
Results
With a total ad spend of $4,000, the campaign generated $14,200 in direct revenue, delivering a strong 3.55x ROAS. Beyond immediate sales, the brand also gained new subscribers to its email list and increased social engagement, setting the stage for re-marketing campaigns and long-term growth.
Key Metrics
- Ad Spend: $4,050
- Revenue Generated: $14,200
Return on Ad Spend (ROAS): 3.55x
Campaign Duration: 3 months (May–Aug 2023)
Conclusion
Through strategic targeting, creative storytelling, and disciplined optimization, Elevantics helped Nectar Republic turn a modest ad budget into meaningful sales growth. This campaign not only delivered immediate revenue but also expanded the brand’s digital presence, proving that boutique, artisan companies can achieve scale with the right marketing partner.
