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Client Overview
Smash Design is one of North America’s premier foam sculpting studios, specializing in creating larger-than-life props, sculptures, and immersive scenery for brand activations and events. Known for transforming creative visions into stunning three-dimensional realities, Smash Design sought to expand their social media marketing reach and showcase their remarkable craftsmanship to a broader audience on social media, ultimately raising brand awareness and bringing in more new project requests.
Challenge
Smash Design came to Elevantics with specific needs in improving their digital marketing presence:
- Limited social media reach despite creating visually spectacular work for major brands and events
- Underutilized visual content that wasn’t effectively capturing the scale and impact of their foam sculptures
- Need for professional video content that could showcase their creative process and finished installations in dynamic, engaging formats
Our Approach
Over a year-long campaign, Elevantics developed a comprehensive video content strategy focused on creating and sharing viral, one-minute sizzle-reel videos that captured the artistry and scale of Smash Design’s work. We focused on growing Smash Design’s engagement and following on its top social platform, Instagram
- Professional Video Production: Created high-impact, one-minute sizzle reels featuring time-lapse footage of the sculpting process, dramatic reveals of finished pieces, and behind-the-scenes glimpses of the craftspeople at work
- Strategic Content Distribution: Optimized video content for Instagram’s unique algorithm and audience preferences, ensuring maximum reach
- Consistent Publishing Schedule: Implemented a regular posting calendar that maintained audience engagement while building anticipation for each new project reveal
- Cross-Platform Optimization: Published each video on Instagram Reels, YouTube Shorts, Facebook, and other key channels.
Results
Through our strategic video content approach, Smash Design experienced steady growth across their social media channels. In three months, the professional sizzle reels not only attracted new followers but also generated hundreds of thousands of impressions, likes, and shares, significantly expanding Smash Design’s digital footprint and attracting inquiries from potential clients captivated by their creative process.
Our primary focus was the client’s Instagram results. Of all channels, Instagram generates the most engagement and business leads for Smash Design. From October–December 2025, we were able to boost our client’s average engagement rate on Instagram by more than 500%, generating 7,758 total engagements on the platform.
Key Metrics
- Instagram Audience Growth: 8.3% increase in followers (Industry avg: 5%)
- Instagram Reach Growth: 360% increase in number of unique viewers
- Instagram Engagement Growth: Increased engagement on Instagram by 578%
Conclusion
The success of this campaign demonstrates how professional video content, when strategically created and distributed, can transform a visually-driven business’s digital presence. By showcasing Smash Design’s extraordinary work through dynamic sizzle reels, Elevantics helped establish them as the go-to foam sculpting partner for brands seeking unforgettable experiential marketing installations.
