SEO Case Study
We transformed a company’s online reach with the power of search engine optimization.
Website Development Case Study
We built CarveWright a new lean, mean, modern e-commerce machine.
Elevantics redesigned and rebuilt a technology company’s e-commerce website to create a streamlined user experience that engages customers, makes resources easy to find, offers thousands of products, and delivers customer support 24/7.
Objective:
Understanding CarveWright’s Needs
CarveWright is a leading seller of innovative carving machines and accessories, with a customer base that spans both hobbyists and commercial craftspeople. Their old e-commerce website was functionally limited and visually outdated, hindering the user experience and thus sales growth.
Our main objective, therefore, was to create an e-commerce website that would not only increase visibility, but also improve the overall user experience. This meant enhancing the site’s accessibility, navigation, and purchase procedure while ensuring its aesthetic represented the brand aptly.
GOALS
- Improve user experience
- Build out sales funnel
- Include more resources
- Portray company as cutting-edge
INDUSTRY:
Consumer CNC Machines
LOCATION:
United States
PRODUCT:
CNC Machines, Software, and Accessories
Our Process:
From Insights to Execution
Research & Ideation
The first step involved having in-depth discussions with CarveWright to understand their business, operations, and customer profile. Our creative team brainstormed ideas on how we could reflect the brand’s identity and improve user engagement on the website.
Wireframe Development
We sketched out ideas in a wireframe, outlining various sections of the website based on the client’s preferences, market trends and user interface best practices. This step helped us visualize the store’s structure and make any adjustments prior to design implementation.
Design & Development
Based on the wireframe, our design and development teams worked together to create a visually pleasing and functionally robust e-commerce store. By implementing best practices for responsive design, seamless navigation, and optimized speed, we were able to deliver a site that creates a memorable user experience across all devices.
Testing & Refinement
We carried out extensive testing to ensure the website functioned perfectly before finally launching it. Feedback was taken from the CarveWright team, and adjustments were made to address any concerns or suggestions they had.
The Outcome
Through our methodical and user-centric design approach, we delivered an e-commerce website for CarveWright that not only amplified their online presence but also actively drove sales. The site’s new design features made it easy for customers to navigate, find products, and make purchases, resulting in enhanced customer satisfaction and more return visits.
We’ve seen an increase in website traffic, improved conversion rates, and better customer retention for CarveWright since the launch. The modernized and intuitive interface has been praised by users, and CarveWright has seen positive responses from both their existing and new customers.
“Elevantics took on our website project as a personal challenge, and we owe a lot of our success to the work they did. Transforming our old website into the streamlined digital experience that we now offer was a huge job, and they knocked it out of the park.”
– Chris L., CarveWright Founder and CEO
Conclusion
With Elevantics, web design and development go hand in hand to deliver a site that resonates with your audience and empowers your brand. We’re thrilled to have played a part in CarveWright’s success story and are eager to help more businesses sculpt their digital presence.
If you’re interested in our web design or development services, don’t hesitate to contact us. With Elevantics by your side, you’ll have a website that not only portrays your brand but drives real business results.
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