SEO Case Study
We transformed a company’s online reach with the power of search engine optimization.
Website Design & Development Case Study
We upgraded an e-commerce website into a lean, mean, modern sales machine.
Elevantics redesigned and rebuilt a technology company’s e-commerce website to create a streamlined user experience that engages customers, makes resources easy to find, offers thousands of products, and delivers customer support 24/7.
THE PROBLEM
CarveWright is a leading innovator in the computer-numerically controlled (CNC) consumer woodworking machine industry. The company is an established name that was once the industry leader in sales, but increased competition over the years necessitated a change in marketing strategy in order to regain its place of preeminence. The company’s outdated and cobbled-together website needed to be replaced in order to maximize CarveWright’s digital sales potential and anchor multi-pronged digital marketing campaigns. Elevantics was engaged to redesign and develop a new, modern, and competitive website to attract new customers.
GOALS
- Improve user experience
- Build out sales funnel
- Include more resources
- Portray company as cutting-edge
INDUSTRY:
Consumer CNC Machines
LOCATION:
United States
PRODUCT:
CNC Machines, Software, and Accessories
THE SOLUTION
After thoroughly reviewing CarveWright’s existing website, the Elevantics team recommended a full redesign focused on improving load speeds, editability, and usability as well as a graphical update. As an e-commerce website, CarveWright’s site needed to be easy and fun to use by the company’s older clientele in order to increase their time spent on the site. It also needed to be be regularly updated with new products and resources quickly and easily. Elevantics used the popular WordPress platform to design a new website that looks great, loads quickly, and contains large quantities of easily edited products and resources.
“Elevantics took on our website project as a personal challenge, and we owe a lot of our success to the work they did. Transforming our old website into the streamlined digital experience that we now offer was a huge job, and they knocked it out of the park.”
– Chris L., CarveWright Founder and CEO
PROJECT GOALS AND OBJECTIVES
Ultimately, CarveWright’s primary goal for its new website was to increase sales and time spent on the site from its user base. To accomplish this, we needed to create a site that was more engaging to users and made browsing and buying products easier and more fun. Using WordPress, we created a more dynamic website that loads quickly, makes products and information easy to find, and works perfectly with both mobile devices and digital payment methods.
MEASURE OF SUCCESS
Sales of machines and project patterns increased by nearly 40 percent following the launch of CarveWright’s new website. Thanks to its faster load speeds and SEO optimization, the new website helped attract more traffic and better search rankings online. This increased attention led directly to CarveWright attracting a new retailer and national distribution for its products, an unexpected achievement of a longtime goal for the company. Today, the website we built serves as the hub for successful, ongoing digital marketing campaigns.
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